What Did Proust Say About Copper Gluconate Again?

With a pair of really good reading glasses, Wired gets all multisyllabic with the ingredient list of the PowerBar Protein Plus, finding some very interesting things in there.

Among the highlights: maltitol syrup, which “can produce a laxative effect so powerful that Australia and New Zealand require a warning label on foods that contain it.” And soy protein isolate: Wired warns that “manly men seeking to sculpt their musculature may not like the fact that it’s rich in phytoestrogens (girlie hormones). Cooties!”

And then there’s the “chocolatey” coating:

Why the y? Anything sold as ‘chocolate’ can contain only one type of added fat — cocoa butter. PowerBars use fractionated palm kernel oil instead, which is about as healthy as Elmer’s Glue-All.

Maybe they should rename it PowerBary.

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