Quid pro quo. In case you hadn't noticed CPWM is selling 11 oz bags of Louisiana's Zapp's chips for 2.99. They had Spicy Cajun Crawtators, BBQ, Salt & Vinegar, Hotter than Hot Jalapeno. Zapp's and Utz of Pa are often mentioned as the best chips in the US. I bought 7 bags.
After Zapping for a week, I happened to grab some Lay's at my mothers. No comparison. Zapp's are hand kettle cooked and are lighter than other kettle chips I have had. They were ever so slightly mealy (not in a bad way) like Pringles. Zapp's seemed less salty. The Crawtators did in fact taste of crawfish and the bbq were slightly sweet and less harsh than most.