"American vintners are going after younger consumers to keep their industry growing as many of their best customers cut back as they near retirement age"
"With many of their best customers nearing retirement age and starting to cut back, American vintners are going after younger consumers in a bid to keep their $33-billion industry growing.
That means more irreverent labels, easy drinking wines, singles events and laid-back tastings — all aimed at demystifying the elite atmosphere surrounding wine while grooming the next generation of oenophiles.
It seems the article (and/or the industry) is equating "young" and "stupid".
I don't quite get it.