Forgive me, I couldn't find a similar discussion so am starting this thread.
Yesterday I took my two daughters out to lunch at a restaurant featuring a Mediterranean menu.
DD#1 asked if she and her sister could share a bottle of wine "because we'll both probably want more than one glass each."
"Sure", I said. They settled on a Ste Chapelle Riesling priced at $24. They liked the wine. Our meals were tasty and we enjoyed a nice leisurely visit.
Later yesterday, I guess I started experiencing buyers remorse, because I googled the wine brand to see if it was worthy of the price I paid. Info back is that, at retail, this wine would be priced $9.99 to $10.99 per bottle. I was a bit taken aback that I had paid well more than 100% markup on the wine and began to wonder what is the typical restaurant mark up on a wine. Or, what is a fair mark up on a wine to assure profitability for a restaurant.