It's too bad that packaged cake mixes are the primary association with the name Duncan Hines.
He was an interesting fellow and quite the Chowhound! Towards the end of his life and writing career there was a wide range of products produced with his name and approval.
I recently found a Duncan Hines saucepan at a thrift store and became curious about it. It appears well made and quite serviceable - similar in quality to older Revereware. Does anyone know if the cookware was carried in stores or if it was obtained as premiums after purchasing packaged products? Was it available by the set or by the piece?
I remember premiums as a popular merchandising technique in the '60's. My mother went nuts purchasing a boxed laundry detergent in order to get a full set of matching bath towels. Groceries had sets of dishes available which could be purchased by the piece. Each week a different piece was on sale if you had a big enough grocery bill.
Appreciate any memories and information that you have!