The other day my husband and I noticed that Jack in the Box had started advertising in our area. I went online to check locations (we live near Philly) and the closest store is in North Carolina!! We also regularly see commercials for Sonic and the closest location is at least 50+ miles away.
I want to know why companies advertise in markets where their product doesn't exist. I find it hard to believe they'd bother wasting the money on the off chance that someone in my area will travel to a state where a Sonic or Jack in the Box exists and think, "Oh, I remember that commercial I saw back home. I should try this place." Or maybe I'm just naive and don't understanding advertising.