Let's say you're going to be buying a bottle or two of wine to serve at home this evening, with or without food. Let's say that your selection will be made at either a grocery store or wine shop. Let's say further that--if you're drinking with food--you're picking from among a number of wines of the same varietal(s) or blend(s) that will pair well, and that you will be choosing a wine you have not tried before. For purposes of this question, ignore red/white and the specific varietals.
Do you pick by:
(A) The label's eye pop or shelf placement;
(B) Your recognition of the maker;
(C) The pricepoint;
(D) The shelf tag's display of a critic's rating or sensory description;
(E) The country/state/AVA of origin;
(F) Asking the staff for a recommendation;
(G) Referring to a published review; or
(H) Something else?
Now, here's the tricky part.... After you answer for YOURSELF, how do you think YOUR answers differ from average American wine drinkers?
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