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Trader Joe's to Open in New York

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Trader Joe's to Open in New York

Michael | Jan 17, 2006 04:45 PM

From the NY TIMES

By FLORENCE FABRICANT
Published: January 18, 2006
THE specialty grocer Trader Joe's will open a store near Union Square in about three months, a spokeswoman said yesterday, confirming a year's worth of reports that the national chain would join a growing list of food stores along 14th Street.

Trader Joe's, based in Monrovia, Calif., is best known for low-priced groceries and prepared and frozen foods. About 80 percent of what it sells carries the Trader Joe's label. A little more than a third of its merchandise is fresh, but also packaged.

It is also known for selling cheap Charles Shaw wine, known as Two-Buck Chuck because it sold for $2 a bottle when it was first offered.

The company, which has 250 stores in 19 states, will open at 142 East 14th Street, with a separate wine shop next door at 138 East 14th Street. It has 19 stores in the New York area, but none in New York City.

The spokeswoman, Alison Mochizuki, said there were no plans for other stores in the city.

At 15,000 square feet, including the wine shop, the new Trader Joe's will be less than a third the size of the Whole Foods that opened last year at 4 Union Square South. Balducci's recently opened a 10,000-square-foot store at Eighth Avenue and 14th Street, Garden of Eden has a store at 14th Street and Fifth Avenue, and four days a week, the city's flagship Greenmarket is in Union Square.

http://www.nytimes.com/2006/01/18/din...

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