Hubby and I were shopping at Trader Joe's in Huntington Beach (the one at Five Points) and I had brought in my reusable TJ grocery tote. As the checker filled the bag, she asked if we had heard about the Treasure Chest? No, we hadn't, since we usually shop at the TJ's in Long Beach.
She handed us a small ticket and instructed us to put name and phone # on the back, then drop it off in the "Treasure Chest" on the way out. Each week they'll draw out a name and award someone a $25 gift certificate for bringing reusable totes - any totes - from any market or store. Hurray for TJ's! What a great way to encourage using grocery totes!
If your TJ's doesn't offer it, you might ask them to consider it. (Or any store, for that matter!)