I was supposed to meet someone for lunch in Woodbridge, but he called to back out as I was driving along Hwy 7 to meet him. I had noticed something that said "Switzer's Deli" and being a deli fan, decided it needed to be checked out. It was in this strip-plaza on the north side where there seems to have been a revolving door of restos for the past several years - nothing there lasts very long.
I'm not sure that Switzer's on Seven will do much to change that. The smoked meat was quite good - decent pepperiness and a good amount of fat - but the sandwich was small, about 2/3rds the amount of meat that I would get for a similar price at Wolfie's.
To succeed in that location, they need to build a loyal following and to do that, customers are going to need to see value.
I may try it again, but it isn't near the top of my do to list. Mt experience is that people that cheap-out like this tend not to change.