Not About Food

Steve Carlin's commodification model: Ferry Building v. Oxbow Market. Railroad Square?

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Not About Food

Steve Carlin's commodification model: Ferry Building v. Oxbow Market. Railroad Square?

Xiao Yang | | Jul 5, 2008 11:22 AM

With the addition of a fine bakery to the Oxbow Market, it's interesting how closely the mix of tenants Steve Carlin has put together matches what he put together for the Ferry Building. Except for specific restaurants, Oxbow is almows a clone of the Ferry Building Marketplace. Both have:

Hog Island Oyster Company outlet (opening 9/1 at Oxbow)
Taylor's Refresher outlet
Wine Merchant & Wine Bar
Two "natural" butchers
Cheese Merchant
Seafood Merchant
Bakery
Olive Oil Merchant
Organic Produce Merchant
Herb and Spice Shop
Fancy Chocolatier
Coffee Roaster/Coffee Shop
Fine Tea Vendor
Ice Cream Store
Culinary Artifacts Store
Tableware/Kitchenware Store

It's easy to forecast what he has in store for Railroad Square in Santo Rosa; Carlin seems have developed the formula to become known as the Disney of culinary theme parks.

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