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steaks "rubbed" with Knorr beef bouillon cubes?! (advertisement) - does anyone do this?

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steaks "rubbed" with Knorr beef bouillon cubes?! (advertisement) - does anyone do this?

Georgia Strait | Aug 7, 2012 10:03 PM

hi from Canada -- when we watch certain channels on Internet (no more cable tv for us) --- there is an advert that comes on "featuring" some chef with UK accent pan-fying steaks that have been rubbed with his hands - and a cube or two of Knorr brand beef stock cubes ground with some oil.

does anyone actually do this recipe?

as an Albertan, i cannot imagine doing that sort of thing to decent cattle meat. (let alone pan-frying a steak but i suppose it is done, so to speak)

but maybe a Chow person recommends it?

here is one of the variations from their Brit website ...
http://www.knorr.co.uk/Recipes/Beef-R...

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