The Sprinkles Cupcakes chain (they of $3.25 cupcakes, albeit good ones if you believe the buzz) is opening up a shop in the Shops at La Jolla Village (i.e. the Whole Foods / CVS shopping center). They are moving into the old Cold Stone and short-lived TF Yogurt storefront - should be open next month sometime, from the sound of things.
With Cups in the Village, CBS Cupcakes in the UTC Mall (not all that good, IMO, but works in a pinch) and now this place in La Jolla Village Square, the La Jolla / UTC area is becoming cupcake central. Cupcakes - the frozen yogurt of 2010.
4485 La Jolla Village Dr, San Diego, CA 92122