I must say that as Loblaws and Metro are trying to reinvent themselves, I have made Sobeys my new favourite large supermarket. It's produce is fresh, they have good organic products, a great fish counter, and a good selection of brands (unlike Loblaw where if I need anything other than PC it's a crap shoot finding your desired brand). Unfortunately, I find it much more expensive than all the other stores and wonder why? Service is just as atrocious and unskilled as the competitors so it can't be wages and I do know margins are small in the grocery biz . Does anyone else find their prices extremely high or know why? Just wondering.