I was kicking around Koreatown today, and it was getting just a bit warm. Some nice cold frozen yogurt would be good. I saw the "Grand Opening" sign on the Snowberry storefront in the strip center on the northwest corner of Sixth and Western. So what the heck, right? It couldn't be worse than Pinkberry (which, of course, is the nine-hundred-ton fire-breathing ten-headed radioactive mutant gorilla of yogurt shops). Ah, not only was it not worse than Pinkberry, which doesn't say much, as I would categorize everything ranging from old steel-belted radials to whooping cough as "not worse" than Pinkberry; at least we have a vaccine to stop the spread of whooping cough. Yes, I would say Snowberry was indeed much, much better than Pinkberry.
The store has the standard Pinkberry-style set-up: soft-serve frozen yogurt machines, toppings, nothing else. And the standard plain and green tea flavors are there. But like Little Tokyo's CéFiore, Snowberry has branched out from those two flavors and offers an additional flavor - peach. The peach is subtle but distinct, blending nicely with the tartness of the yogurt, which, like all these new generation of yogurt places, is not too sweet. I didn't have the flavor fatigue I get with the plain or green tea yogurts, which was nice. It also has the creamier, more ice cream-like texture of CéFiore, as opposed to the more sorbet-like consistency of Pinkberry. At Snowberry, the cone of yogurt was not hollow à la Pinkberry. The server did not have to measure it on a scale to make sure she was properly bleeding me of every last dime in order to pay for the new branches in South Pasadena, Hermosa Beach, Walla Walla, the Forbidden City, and Tierra del Fuego. (If anyone doubts that Starbucks is Pinkberry's business model, just wait until the five-dollar cupcakes and Paul McCartney CDs start rolling in next year.) Snowberry had walnuts and mochi, an adequate trade for the Cap'n Crunch and Fruity Pebbles at the Pinkberry down Sixth at Serrano. And they piled the toppings high, too. There wasn't a bite of my large that didn't at least one piece of walnut or mochi or a blueberry in it. (It was mounded so that one of those little domes actually might have helped.)
I don't know if this was just a quirk of a generous server or not, but it made for a happy me, especially after too many encounters with Pinkberry's parsimony. (Not that it matters - I'm always sick of Pinkberry halfway through. It's more a matter of principle.) The store had just a trickle of people, unlike the mobs Pinkberry is always winning over with their high prices and hostile attitude. It seems like it should be the other way around, but hey, all those Alessi corkscrews and Design Within Reach lighting fixtures must mean Pinkberry's better, right?
A large plain is $5.50, $7.00 with three toppings; add a dollar more for either the green tea or peach. I don't remember the prices for the other sizes, but they can probably found on their website, which I somehow did remember:
Of course, I just opened the web page, and I'm hearing Starship's "We Built This City" streaming off the site. Pinkberry has committed many atrocities - if it was revealed they grind up live orphans to make their "chilly bliss," churning out some sort of frozen Soylent Green in two flavors with your choice of toppings, I wouldn't be shocked in the least - but they've never done anything as evil as play "We Built This City." Maybe I'm all turned around on this...