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Old School Brands Survive in the Foodie Age

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Old School Brands Survive in the Foodie Age

Philly Ray | Jul 15, 2013 08:03 AM

A telling quote..."While sales have suffered of late, the brand boasts that on any given weeknight, more than 1 million households are serving Hamburger Helper for dinner."

Whether this is a result of economics or time constraints, I sometimes wonder if people realize that it doesn't take that much more culinary skill to prepare "real" food.

http://adage.com/article/cmo-strategy...

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