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Scharffenberger - Were the pessimists right?


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Scharffenberger - Were the pessimists right?

Loren3 | | Apr 18, 2007 11:44 AM

When news broke that Hershey's was buying Scharffenberger, my dark-chocolate-loving friends wept and mourned, assuming that it was just Hershey's way of driving out some of the competition, or selling some of their junk for a higher price under a ritzier name. But I'm an optimist. I'm thinking that maybe it's more like Anheuser-Busch buying Red Hook. The Scharffenberger would still be great, and it would give H a vehicle (brand) for some more adventuresome enterprises that don't fall in the identity of their main brand. They have resources to buy ingredients and try processes that the original owners maybe couldn't (or wouldn't) afford.

Then my chowspouse, who knows I prefer creamy milk chocolate (think Milka, or Ritter white) bought me a Scharffenberger milk chocolate bar - something she had never seen before.

Well, to all my pessimistic friends - I think you were right. The Scharffenberger had a taste and texture somewhere between Whitman's and Russel-Stover. Ech. I almost didn't eat it (well, it IS chocolate).

So I guess, is this just me? Or is it just the milk chocolate? Or has the brand truly tanked?

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