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Scarlet Johansson SodaStream ad

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Scarlet Johansson SodaStream ad

greygarious | | Feb 3, 2014 09:57 PM

It's already controversial but what annoys *me* is the lousy tag line grammar: "Less sugar, less bottles". FEWER bottles, idiots! Advertising these days is insidious and intrusive enough as it is. The errors in spelling, punctuation, and grammar make it all worse. Their lack of principles notwithstanding, at least in the Mad Men era the commercials were screened by competent proofreaders and editors.

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