There is a new "Rita's Ice Custard Happiness" coming to Westfield, NJ. I have never been to a Rita, but always in search for a new flavor kick I would certainly try.
I'm usually a bit hesitant about ice cream chains. In my opinion, they essentially dispense individual portions of a massproduced mainstream product that you could buy at the supermarket, give it a fancy name and charge a multiple of the price.
From the Website, Rita's seems to have confusing selection of Italian Ice, Frozen Custards and several combinations thereoff. There is a Blendini, Misto and Gelati. (The latter one doesn't look like it has anything to do with actual Italian Gelato).
Any recommendations what's worthwhile and what flavors are good.