Chain Restaurants

Rita's - Is it really "Happiness"?

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Rita's - Is it really "Happiness"?

FoodFetish | Jun 1, 2007 08:35 PM

There is a new "Rita's Ice Custard Happiness" coming to Westfield, NJ. I have never been to a Rita, but always in search for a new flavor kick I would certainly try.

I'm usually a bit hesitant about ice cream chains. In my opinion, they essentially dispense individual portions of a massproduced mainstream product that you could buy at the supermarket, give it a fancy name and charge a multiple of the price.

From the Website, Rita's seems to have confusing selection of Italian Ice, Frozen Custards and several combinations thereoff. There is a Blendini, Misto and Gelati. (The latter one doesn't look like it has anything to do with actual Italian Gelato).

Any recommendations what's worthwhile and what flavors are good.

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