I'd like to thank the local bartender community for putting Fernet-Branca on the map in Boston (first by being avid consumers, second by being an example to other drinkers). With its much greater popularity in recent years, I no longer have to carry around a list of a small handful of places that serve it: it's available at a lot more bars in town, not just Italian caffes and high-end Italian restaurants.
Meanwhile, or as a result, it has gotten much more expensive at retail. I no longer have to special-order it at my local liquor store, which now keeps it in stock, but charges $34 for a 750ml. Partly that's what the market will bear, partly the new liquor tax, but does anyone carry it for under $30 these days?