I've been wondering about this place, which opened in the last couple of months. Finally tried it tonight, in lieu of green beer and fried nappies (reference to Roddy Doyle scene for the occasion. See, rent or read The Van).
For a takeout shop, the interior is pristine, the kind of place where you would have no fear of eating off the counters. No eat-in space. There are a couple of shelf-spaces of spanish condiments and spices, as well as some other nice product lines, including some confections from XocoCava, where one of the chefs spent some time (actually, Cava).
There seem to be a good selection of dishes, available, including soups, appetizers, mains, sides, as well as dips, marinades, and cheeses, and cured meats. I tried the Moroccan fish, as well as the eggplant and chickpeas. Both had nice spice, good flavour balance, and were cooked perfectly, in that the textures were perfect on gentle reheating.
The menu is posted online at their website, www.pimenton.ca , and seems quite diverse. For what I had, one main and one side, the cost was under $10, which surprised me compared to what I've had at other high end takeout places.
As for the quality of ingredients, they use mennonite raised chicken that is hormone and antibiotic free, as is the salmon (though not raised by mennonites). The containers are recycled as well. The lead chef is Spanish, presumably organically raised, and a delightful person. With many years in the Spanish food industry, she also has designed many of the Spanish courses for George Brown College. I think that this place is going to do good things, and certainly challenges the quality of ingredients and flavours at some of the high end places, as well as the price points. For those of us who go even deeper into food nerdi-ness, they are also making and selling their own freshly preserved lemons, and a house-made harissa.