Linda Bean is doing nothing to advance the 'Maine Lobster' brand! I know I live in Maine. If I thought it would work, I'd start an online petition to get her OUT of the restaurant business.
You'd think nothing but complaints and bad reviews from people who actually know what a lobster roll is supposed to taste like would be a major wake up call. And she wants to sell franchises?
Whatever you don't take her bait. You will surely regret it.