Regular readers of this board know that I am a New Haven native and a Sally's lover. That said, I do like Pep'e Apizza very much in New Haven, but have never liked the branches in Manchester, Fairfield or Danbury. I have never tried the NY or Casino branches.
I have often found that restaurants doing good business do not resort to coupon magazines to stimulate business. Pepe's in Fairfield county has large billboards on I-95 to advertise.
Today, the March-April edition of Clipper magazine arrived in our mailbox, actually we got 4 copies. Lo, and behold, there is a full-page ad for Pepe's Fairfield and Danbury locations with two coupons. On Fridays and Saturdays they are offering 2 free salads with the purchase of any large pizza. On Sundays-Thursday: $5 off any large pizza.
A large Mozzarella pizza is $16.25 (according to their website).
It appears that business must be hurting to give away 2 salads that would sell for $7.90 with a $16.25 purchase on a Friday or Saturday night.
Taking $5 off a large on weeknights makes Pepe's cheaper than many or the very ordinary local pizza joints.
Even so, I'll still make the 30 minute drive to Wooster Street in New Haven (as I did tonight) for Apizza and avoid the Fairtfield Pepe's which I can reach in 15 minutes.