new name for pasta factory


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Kosher Pasta

new name for pasta factory

koshergourmetmart | | Jul 8, 2010 11:59 AM

it will now be called NoBo

from press release:

Background: Sushi Metsuyan opened in Teaneck, there were great kosher restaurants.
Teaneck had a name for a nice community to live in but for the good life residents had to travel
to NYC or elsewhere. Sushi Metsuyan changed all that. After Sushi opened a number of
restaurants, culminating with Pasta Factory in 2007. Now Pasta Factory has grown
ii. NoBo has numerous meanings
1. North of Bagota. A great location deserves a great nickname. North of Bagota =
NoBo…like Soho, Tribeca, DUMBO, NoMad (North of Madison)
2. No Boundaries. In order to produce great food, you need love. Often that’s the missing
ingredient between good food and great food. We believe that great food, like great
love, knows no boundaries.
3. Ein gevulot. There’s a concept in hasidut and kabbalah of breaking the vessels, shevirat
hakeylim. When we break forth into the world, we clear the decks, with a fresh start.
That’s what NoBo is all about. Something new, something fresh, something that will
make an impact. Ein gevulot in Hebrew is No Boundaries = NoBo.

Liquor license—only kosher restaurant in Bergen County
i. 9 different single malt scotches
ii. 38 wines USA, Italy, NZ, Argentina, Israel, France, Spain = Most extensive kosher wine
list & dynamic wine program by the glass
iii. 6 beers
iv. 6 vodka
v. 9 Mixed cocktails
vi. Total of 68 drinks

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