I'm embarrassed to admit this but my new favorite potato chip is from that bullseye brandishing bastion of big business...Target. On a recent trip to buy holiday lights (who knew there were so many kinds - nets/globes/white/multi/oy vey!) I perused the snack aisle for a tide-me-over. I came upon a section by the maker "Archer Farms" which I gather is one of their store brands. I selected the Rosemary and Olive Oil Thick Cut Potato Chips. The ingredients list was good indication of the quality of its contents. 4 simple ingredients: Russett Potatoes, Rosemary, Olive Oil and Kosher salt. The chips are heartily cut and crisp without being cracker-like (as so many thick-cut chips are). The flavors of the salt, olive oil, and rosemary mingle and boost eachother, no one overwhelming another...and even with these assertive ingredients, the earthy flavor of the russett is still present. I wax poetic about a chip but what a pleasant surprise in the midst of the hyper-processsed bags-o-cholesterol surrounding it. And who better to appreciate this than fellow chowhounds?