I started reading this new book (put a hold on it at my library before the hard copy even came out so I'm the first one to read this copy) a few days ago and it's one of those can't-put-down reads. I read Fast Food Nation and have seen Supersize Me a bunch of times but this book offers a different approach. While Pollan does critically cover the industrialiazed/chemically processed food industry he also investigates the confusing, if not deceitful organic food industry - one side is not a whole lot better than the more frequently bashed conventional system.
I find myself shaking my head a lot while reading it but so far I haven't found it nearly as nauseating as Eric Schlosser's coverage in Fast Food Nation, probably because in The Omnivore's Dilemma the focus is more on government regulation and Big Business Interest at the expense of society's health.
Anyone else read this yet??