I just bought a 750ML bottle of 'Light Tasting' olive oil 'Packaged in Italy' from a 'big-box' store here in BC. Price: $4.78.
I just phoned the custom relations number on the bottle and asked if the olive oil was 100% olive oil. She checked out the item and said "The olive oil you purchased is 100% pure olive oil".
The oil is very clear ie no color. No flavor.
How can this be 100% pure olive oil? Am I missing something or what?