Food Media

NPR piece on inexpensive produce


Food Media 6

NPR piece on inexpensive produce

alfairfax | Jan 12, 2007 02:44 PM

NPR had a feature this morning investigating how it was that Chinatowns (focus on NYC, mention of SF and LA) offer produce so much cheaper than the mainstream outlets. The conclusion: shoppers there buy and use produce daily, so get it only when ripe and ready to eat. They also insist on fresh and not chilled down. The produce distributors who furnish fruit and vegetables to the larger-volume urban/suburban food outlets do not want it ripe and ready to eat because it would be over the hill before they could sell it; hence, ripe is cheaper. Very interesting piece. Not that I have found all Chinatown produce (San Francisco and Oakland, for me) to be of pristine quality, but a bit of shopping finds some fine goods at surprising prices. My friends who shop in Latino stores in SF's Mission district also often report great produce buys. Here is link to the NPR piece:

Want to stay up to date with this post?

Recommended From Chowhound