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Natural Food Coloring by Seelect?

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Natural Food Coloring by Seelect?

hazelnut_spread | May 5, 2009 11:56 AM

Has anyone had any experience with this brand? This weekend, I plan on baking a Red Velvet Cake using their natural red food coloring (made of Hibiscus extract and beet powder extract).

Does it hold up well during baking? If not, can anyone suggest another natural alternative? I know I'm not the first to attemp this, but I want to bake a thoroughly red Red Velvet Cake that does not require copious amounts of artificial coloring.

Any ideas are appreciated - thanks!

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