Not About Food

The Missing Online Menu Prices


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Not About Food

The Missing Online Menu Prices

Seth Chadwick | | Apr 1, 2007 03:12 PM

I am celebrating an anniversary next weekend and decided to celebrate with a special dinner. I set out my budget and decided to find some places that looked appealing. Then, I would check out their online menu (if they had one) and see if it was in the budget target.

One place in particular caught my eye and I looked at their website. Very nicely put together. Attractive. East to read. Etc. I then click the menu link. There were lots of great choices.

Alas, there was not a single price to be found.

Still intrigued by the place, I called their phone number. I requested a copy of their menu be emailed to me. They said they couldn't accommodate my request. I asked for a faxed copy. No can do, they replied.

Okay. So I inquired about their prices. "Entrees ranged from $18 - $47." Um... okay, but that doesn't tell me much and I can tell the person on the other end of the phone is getting tired of my questions, so I simply thank them and hang up the phone followed by my drawing a thick line through that restaurant's name on the note pad that contains a variety of dining options for an anniversary celebration.

So, what gives? I am finding plenty of restaurants online that do not include their menu prices. Is there some logic that I am not getting here? In my mind, if I can't find prices, I am hesitant to go because I have been in that uncomfortable situation where the pricing structure doesn't mix well with my personal budget for the evening. And telling me a range of $18-$47 is unhelpful as well because there may be one entree at $18 and the next one in price is $35.

Frankly, I'm stumped. It's isn't that hard to list or change prices or, in a pinch, scan the current menu into a PDF file and post it as a link.

Any insight on why prices are absent from many online menus?