Not About Food

Do Menu descriptions make you like/dislike a place?


Not About Food 21

Do Menu descriptions make you like/dislike a place?

tastyjon | Oct 5, 2008 10:18 PM

I sometimes find that nicer restaurants get too "flashy" trying to show off their dishes in menu descriptions. Do you? When at a new place, it can get a bit distracting when trying to enjoy the energy of the table - especially if everyone takes a long pause to decipher the offerings. Instead of the main items "popping" off the page, it might take a few readings to decipher what's being offered. Know what I mean? For example, a dish might be described as:

"Flame kissed, chile infused, panko encrusted, hand caught Gulf shrimp served with and Idaho horseradish/heirloom tomato compost and meyer lemon gratin."

It might sound good on its own, but with 30 other similarly described dishes on the same menu, it makes one shift into college level test-taking mode. How about:

"Grilled Shrimp - Plump gulf shrimp kicked up with our own special blend of spicy seasonings and fiesty dipping sauce."

I'd love to see some links to menus that are either too complicated or beautifully simple in describing the offerings.

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