Restaurants & Bars


The Máximo Bistrot Brouhaha


Restaurants & Bars Mexico

The Máximo Bistrot Brouhaha

Soul Vole | | Apr 28, 2013 11:22 PM

Máximo Bistrot is a relatively new and highly regarded restaurant in the Roma colonia of Mexico City.

So here's my understanding:

On Friday, the daughter of the titular of PROFECO (consumer protection agency) was apparently unable to get the sidewalk table that she wanted at the restaurant, in the timeframe she wanted (having had no previous reservations), and so proceeded to threaten the restaurant with her father's position and power to shut the restaurant down. Hours later PROFECO investigators arrived and began slapping those large "Clausurado" seals over the restaurant, sealing it off even as patrons were still finishing their meals inside.

This has turned into a social media sh**storm, such that even Mexican president Enrique Peña Nieto has gotten involved.

Very badly played I would say of Andrea Benitez and her father, Humberto Benitez Treviño of PROFECO. And very well played, Máximo Bistrot.

Andrea Benitez deleted the relevant tweets on Twitter and her antagonistic "tips" on Foursquare. And now her Twitter account is completely blocked off, open only to followers.

Unfortunately this means it's only going to be that much harder to get a table at Máximo. But good for the owners, Eduardio Garcia and Gabriela Lopez Cruz. Very well played. Way to stick it to the a-holes in this era of social media. Bravo.

Back to top