I've just discovered this store and I think I've fallen in love - we've had prepared foods, fresh fruit, fresh fesh, deli meats from there - all absolutely delicious and fresh. The prices are really not that crazy for around here (though I won't do my regular grocery shopping there - i.e. milk, papertowels, etc.). Am I missing something? Is there like a horror story behind it I don't know about? Seems to good to be true... Thanks!