I live very near a No Frills (the "banana store" in our house, or "Pas de Frills") and do most of my "regular" grocery shopping there. I don't go to Loblaws because for basics, I am shopping on price - I'm not willing to pay the uptick of Loblaw's prices for the food I would otherwise get at No Frills.
Yesterday I was in the Superstore at Don Mills and Eglinton. I thought it was a Loblaws-style store in terms of price - but their flyer, which I picked up on the way out, seemed to pitch it as a discount place.
Has anyone done any price comparisons between Superstore and Loblaws? Is Superstore cheaper than Loblaws?