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ISO Plugra Butter in Massachusetts, the sad story of its TJ disappearance


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ISO Plugra Butter in Massachusetts, the sad story of its TJ disappearance

VivreManger | Jan 20, 2010 07:31 AM

For many years Trader Joe's carried Plugra Butter, American made European style with a higher butter fat content, lower moisture, and considerably more taste (imho) than the conventional American butters. TJ also sold it at a reasonable price. Many bakers preferred it.

The disappearance of the product has gone unnoticed on this particular board, but it provoked much mourning, wailing, and mashing of teeth on the West Coast, check out the following on the SF board

and the general board, though this discussion originated in Seattle

The standard TJ answer for their dropping a product is low sales. However I did check a well-informed employer at the Cambridge Memorial Drive store who informed the problem was different. The butter has been packaged in one layer waxy paper. Apparently the paper easily tore, resulting in considerable waste in the back room. TJ, so my informant claimed, tried to get Plugra to introduce an alternative package, but they refused. Sales, at least in Cambridge, were excellent so that excuse, at least locally , makes no sense.

I went to the Pulgra locator menu at, but could find no vendors in Massachusetts. The closest were all located at A&Ps and Shoprites in Connecticut.

Within Mass It may also be available at some Whole Wallets, but no specific stores were listed.

Anyone have any luck in locating it locally?

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