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How important are pretty labels?

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How important are pretty labels?

budnball | Jan 28, 2013 11:27 AM

While spending way to much at Ahlgrens this weekend, the topic came up about labels. One of the other customers asked why they had 2 different labels. Val replied that many restaurants complained that they could not sell because people reacted negatively to 1st label. They came up with the 2nd label which looks more, hmm....professional/industrial. They other customers all said they preferred the old label with signatures and scripting. Val said that in stores, people started buying up the old label stock, thinking that maybe the wine had changed hands. I said that for me, if I had come across both labels in a store, I would feel intimidated by the totally scripted label. My partner husband says the scripted label feels more genuine and like a hand crafted special product, but then he doesn't drink much wine and buys none.

Now I know most of the posters on the site are well versed in reading wine labels, but this is not just for wine semi-pros, but for casual buyers and drinkers. Do you get turned off by certain types of labels. Are you more inclined to buy wines with pictures or artwork? All things being equal, would you be inclined to purchase the first or second label?

 
 
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