Has anybody else seen this? We saw a bunch of bags of it at our local T.J. Maxx / Marshall's store this week. A google search only came up with 1 reference about it, apparently they started selling it in October 2012. I've never heard anything about it, but yeah we bought a bag. Haven't tried it yet, it comes in 4 types - Viennese Roast, Three Star (hubby asked out of how many 5? - and yet he bought this one), Executive Chef's and Hell's Roast. The discount store had 3 of the 4, I think it was Hell's Roast they didn't have, which implies to me it was the better seller.
Will report back once I have time to brew some, but I wondered if anybody else had tried it and what they thought.