McDonald's in Canada has launched a line of products tied into the upcoming Vancouver Winter Olympics. One of the items is described as follows : 'the Parmigiana Chicken Snack Wrap® features real peddled parmesan cheese and savoury marinara sauce, all wrapped with seasoned crispy or grilled chicken in a flour tortilla'.
Apart from the fact that the whole concept is nonsensical (psuedo-italian ingredients wrapped up in a... tortilla? whatever), has anyone come across the term 'peddled' before in relation to parmesan? I can't find references to it anywhere.