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Good Wine, Dirt Cheap & How To Buy It...


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Good Wine, Dirt Cheap & How To Buy It...

Joe H. | Sep 25, 2003 10:53 PM

The weekend before last Total Beverage included a $50 off coupon in the home editions of the Washington Post. That's $50 off of $300.

Total has a current sale on a number of wines offering several outstanding buys on good red wine. For example, 2000 Estancia Cabernet is $10.49, 2000 Chateau St. Michelle Merlot is $11.49, 1999 Sebastiani Sonoma Cabernet is $12.49 (Wine Spectator 88 points), etc.

If you are able to buy $300 worth and can subtract the $50.00 discount from the above prices you end up with incredible buys on wine: Estancia is $16.99 or $17.99 retail; Chateau St. Michelle is the same and Sebastiani ranges from $16.99 to 19.99. Assuming a $2.00+ discount per bottle you can bring the Estancia down into the $8's, the Chateau St. Michele into the $9's and the Sebastiani into the $10's. All of these are close to half price, say in comparison to Giant, Harris Teeter, Sutton Place, Fresh Fields, etc.

You don't need to buy a case of each. Just any combination to equal $300 or more before the $50 off. But be careful: all three of the above are loss leaders. They want to drag you into the store and have you buy any of a number of wines that are HIGHER than elsewhere (i.e. there are a lot of, say, 2000 bordeaux going for $3 to 5 higher than their list price). If you stick to what you want and take advantage of already very good sasle prices, in combination with the $50 coupon this is literally a ONCE A YEAR BARGAIN.

It ends this Sunday.

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