I hope i'm posting this to the right board. Gevalia is a mail-order coffee purveyor that ships all over, but if this belongs in another board, please mods- place it where it should be. Thanks in advance.
I decided to start getting Gevalia coffee, from an email I recieved for a nice, "free" coffee maker. No problems with the maker, it's actually decent. My issue is with the coffee itself.
Am I missing something, with Gevalia? I order the Stockholm Roast, and the Irish flavored coffee. I'm drinking some of the Irish coffee as I type this, and...Ugggg...just...UGH. The coffee's been kept sealed, in a dark place and unopened till this moment. I have the ground coffee, as I never considered myself such a coffee drinker to start buying whole beans, and grinding my own. This is probably going to change soon, as i'm consistanly impressed with the coffee I grind myself at my local "natural" foodstore. (organic, and the cost is totally reasonable! $5.99 a lb!)
Perhaps i've discovered Gevalia's marketing strategy: Portray your comany as a luxury, high-end must-have, and people will buy it, and think it's good. All based on name, not quality. I'm just underwhelmed by what i've ordered so far from them (Hey, this concept works for luxury items like Prada, dosen't it??)
Do any Chowhounders get Gevalia? What do you like, and am I to think most get the whole bean, and grind at home? Perhaps if I get a better offering from them, i'll be happier. Does the royal family of Sweden really DRINK this stuff? IKEA's bagged coffee is comparable! Talk about the Emperor's New Clothes.....