Got turned on to this the other night. What a great, simple beer this is!
It's a light lager, made with 100% barley. Very nice flavor. Not as hopped as the Prima Pils, but along those same lines in terms of clean taste and drinkability.
I found it at BevMo in La Jolla after calling around all over town looking for it. It's cheap too, $12 for a 12-bottle case.
Packaging is funny - retro-looking 11 oz. stubby bottles a la Lucky Lager.