Frischmans NY Deli and Bakery on Solano is in soft opening. We went to check it out last Friday (sorry for the delay).
They were not "really" open yet - still getting things together etc, but what we had shows great promise.
Pastrami. Since no deli out here seems to be able to make decent pastrami, they have taken a different tact (one repeated throughout the store actually), they import it. From Brooklyn. Frankly, what we had was excellent. It was perhaps a little less smoky then I prefer, but I can appreciate that it was excellent even if it wasn't exactly how I like it. Very reasonably priced, I want to say it was 18/lb. Served hot or cold and sliced to order.
Corned Beef. Unfortunately, ran out when we visited. Same source as the pastrami though. Promising. Very promising.
Black and White Cookies. Don't know what bakery in NY these came from but they were among the best I've ever had - priced at $2 a cookie, but, they traveled a long way to get here.
Challah. Baked on premises. Best I've had in the Bay Area. Very homemade looking and tasting. Excellent. I think $3 loaf. Seems like a great bargain.
Wise Natural Potato Chips. An East Coast treat I've never seen out here before. Mmmm. Even Steingarten likes them (see his Ketchup testing article). At $1 a bag an affordable treat.
Other baked goods. The other dessert baked goods seemed to be made in house, but they didn't look particularly Jewish or deli-centric (muffins, etc). They might be good, but we didn't sample on this trip. They do have imported Rugelach from NY, and some other things like Macaroons.
Bagels. They claim they will begin importing fresh bagels from NY in the next few weeks. They have the bagel bins all set up. Oooh. Exciting.
Awesome. It's strictly a walk in - no tables, at least not yet. Great mid-century restored deli cases, a Yiddish map of the U.S. on the wall and great black and white photos. The young guy we dealt with was great.
I have never been so excited about a place opening. I miss corned beef so much. Will return this week and report back again.
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