Here's the way it goes:
Ice cream goes on sale - usually Ben & Jerry's or Haagen Daz at something like 3 pints for $10 (it's usually $6+ a pint...and I'll pre-empt the 'those brands suck' comments by letting you know that I am in Canada, but not in a big city, so at the grocery store that is as good as it's going to get...).
I buy 3 or 6 pints.
Bring it home and take it straight to downstairs freezer (it's an upright) which gets opened on average 3x per week...always in the back of the freezer.
Almost always, it is terribly freezer burnt when we go to eat it, or becomes so quickly after opening.
Am I doing something wrong? Or is it that or stores clearing out old inventory that is probably already freezer-burnt, and I therefore should just bite the bullet and pay full price?