Recently I walked by Farina early on a weekday night and noticed the main dining room to be absolutely packed. Having not been in a while, I looked at the menu out of curiosity and was shocked at the prices; all of the pastas in the mid-20s, entrees in the mid to high 30s; now making it more expensive than the a la carte menu at Quince.
When I last went there, the prices were much lower, but I still thought it wasn't a good value for what I got, But with the prices having gotten even higher recently, it baffles me why people continue to pack this place every night. Is it where people turn when they can't get a reservation at Delfina ("OK, let's pay $10 more for everything and get food not as good")? Is it the high-end wine list? The trendiness? (admittedly, the interior is very nice).
If it were in a touristy area, I might understand it as it could be a tourist trap, but it is definitely not (although looking in, most of the diners do not look like Mission residents either, so people are clearly seeking this place out from other neighborhoods/cities).
And other than a recent Bauer update a few years ago (when he said there wasn't much worth ordering besides the focaccia and pesto - not exactly a glowing review); it's not like it's gotten a ton of press.
I don't get it....
3621 18th St, San Francisco, CA 94110