I don't drink milk, certainly not as a beverage, but do enjoy yogurt and ice cream. Never have been a big milk drinker.
But it appears that milk consumption has declined in recent years.
According to the WSJ:
Per-capita U.S. milk consumption, which peaked around World War II, has fallen almost 30% since 1975, even as sales of yogurt, cheese and other dairy products have risen, according to U.S. Department of Agriculture statistics. The reasons include the rise in popularity of bottled waters and the concern of some consumers that milk is high in calories.
Read the whole article here: http://online.wsj.com/article/SB10001...
Are you drinking less milk?