I've gone to Wine Expo a few times and read their newsletters and talked to Roberto. I haven't really loved any of the four or so wines they've recommended.
I'm curious about it, though, since their philosophy is to sell wines you've never heard of. In fact, I was told, "We don't sell any big labels because they charge more for their wine. We sell cheaper wine that's just as good." Which makes it hard to comparison shop. When I mentioned wines I've read about in Wine Enthusiast and Wine Spectator, I've been told, "We don't sell that, but we have one from the vineyard next door and it's just as good."
There was one I did like and I comparison-shopped it and found it for $4 cheaper at just one place in NY. Granted, that was only one wine and there are many reasons a wine would be cheaper in one place than another. But I wonder if that's their business model? To sell wines you'll have difficulty comparison shopping so you won't know what its price should be?
I am not trying – at all – to besmirch their reputation. With your input, I might even go back. But what's the deal?