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What's with cupcake mania?

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What's with cupcake mania?

cynalan | Jul 18, 2011 09:58 AM

Maybe my comment may be perceived as heretical or sacrilegious, but... I fail to understand this recent mania over cupcakes. I see new shoppes opening everywhere, theme focused shows on the Food Network, etc. I just don't get it. What is so special about a cupcake? As desserts go I've always found them mediocre and unimpressive... a miniature cake, sometimes with a filling with a far too sweet frosting on top. Give me a fine french pastry any day of the week over a cupcake. If someone can enlighten me as to what I might be missing here, please do.

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