There is a new company selling cholev yisroel milk. Machmirim, whose slogan is “Anachnu Machmirim Bnei Machmirim,” is bristling with hashgachos, it is actually under four hashgachos - the Vaad Hakashrus of Skver, Khal Adath Jeshurun (KAJ), the Nirbater Rov (Rav Aharon Teitelbaum), and the Orthodox Union (OU). Brachs was carrying it, and the surprising thing was that it was the cheapest milk that they were selling. $1.99 for ½ gal. Guilda, which Brachs carries, is not cholev yisroel and it was going for $2.19 for ½ gal. Absolutely amazing that with 4 hechsherim it was the cheapest milk being sold. From what I am reading on the web, that is the case all over.