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Commercialism & Top Chef

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Food Media Top Chef

Commercialism & Top Chef

l
laurendlewis | | Jun 28, 2007 10:33 AM

Has anyone else found that Top Chef this season is SO commercial?

I mean, there's the whole Gladware this and Gladware that, but I'm talking about the actual challenges. Last week was Florida citrus (and we all know how they need a boost with their hurricane woes). And the charcoal brand's sponsored bbq challenge. Now this week is all "low cholesterol" and then there's a cholesterol drug commercial!
It's all so intertwined that it's ridiculous.

Any thoughts?

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