We stopped by Cold Stone today to try their Cake Batter Ice Cream, which a friend had raved about. I had been there once before, didn't like the ice cream, but attributed it to the flavor -- sweet cream. This time, the unpleasantness was exactly the same -- what do they put in that ice cream?? The mouthfeel and flavor are just downright odd, almost as if I'm eating cool whip (except frozen). I can't put my finger exactly on it, but we agreed we wouldn't be back ($4 for a regular scoop in a cone, too). There's no "real" ice cream flavor, just something fake tasting... I almost feel as if I'm searching for the milk, cream and sugar. I guess it must appeal to a lot of people, though, judging by the lines and a few of my friends who are fanatical about the place.